Search Jobs: E-commerce Website Administrator

Sunday, November 1, 2015

The Layby shop, our new E-commerce website opening soon have a position of :

E-commerce Website Administrator

Contract: Full time (immediate start)

Summary of Role:

Generate and update website content (products, content, promotions)
Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc)
Plan, define and implement website changes and functional improvements
Maintain and update the online marketing plan for the website
Monitor key performance indicators on the website and develop plans to improve them
Ability to work with minimum supervision
Result oriented
Ability to build longterm relationship with new and existing customers
Ability to develop new business

Key Experience

Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
Understanding of order management/customer fulfilment in an e-commerce context
Experience using packages like Excel and Photoshop
Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
Familiar with data management
Previous experience of website or e-commerce CMS
Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
Experience with opencart would be a plus

Detailed responsibilities would include:

Website

Update product information and content on the website
Create banners, images, promotions etc for display on the website (using products like Photoshop)
Update content managed areas (copy & artwork)
Manage website configuration & parameters (eg payment options, stock management)
Investigate and report any operational/technical issues arising
Scope and document ongoing website functional projects /improvements
Test and deploy functional projects /improvements
Liaise with e-commerce agency regarding the day to day management of the website
Liaise with internal resources regarding the day to day management of the website
Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing

Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
Liaise with agencies or in-house teams to implement and support campaigns
Investigate, evaluate and assess new ways of generating additional traffic/orders
Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

Measurement

To meet and exceed all agreed performance objectives (sales, conversions, engagement)
Continuous improvement of customer satisfaction
Meet internal service levels for website activity and management
Maintaining an excellent level of service to the business.

Application Process:

Interested applicants meeting the above requirements should apply attaching relevant documents to: careers@laybyshop.co.zm by 9th May 2015.