Search Jobs: Brand Building Assistant Manager

Sunday, November 8, 2015

Unposting Date: Apr-15-2015, 9:59:00 PM
Schedule: Full-time
Primary Location: Zambia-Lusaka

Description

Key Responsibilities

Plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals
Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and
Brand Vision Plan including communication strategy
Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker).This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
Delivers specific brand projects eg. Co-branding with a major retailer.
Monitors budget spend and provides timely communication to relevant stakeholders on To provide the required administrative and marketing support to the Marketing Manager
To learn the steps and processes involved in brand management thus preparing for the role of Brand Manager

Key Skills and Qualification