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Public Relations Officer

Development Bank of Zambia
Job Summary
Reporting to the Manager – Corporate Planning, the
Public Relations Officer will use all forms of media
and communication to build , manage and maintain
the reputation of the Bank. He/She will communicate
key messages, often using third party endorsements
to defined target audiences in order to establish and
maintain goodwill and understanding between the
bank and its public.
The job holder will monitor publicity and conduct
research to find out the concerns and expectations of
the Banks’s stakeholders.
Key Duties/Responsibilities
1. Planning, developing and implementing PR
strategies
2. Design, develop and deliver positive and effective
communication and public relations activies,
including media releases, newsletter, magazines,
speeches, articles, statements and advertisemnets;
3. Cultivate relationships with stakeholders in order
to establish public perception of the Bank.
4. Collating and analyzing media coverage
5. Compiling annual reports and ensuring their
timely publication and distribution;
6. Preparing and supervising the production of all
corporate promotional material;
7. Organising events including press conferences,
exhibitions, trade shows and press tours
8. Maintaining and monitoring the updating of
information on the Banks’ website
9. Sourcing and managing speaking and sponsorship
opportunities
10. Handling all CSR programs
11. Assisting management of the PR aspect of a
potential crisis situation
Minimum Qualifications
1. Bachelor’s Degree in Mass Communications/Public
Relations/Journalism from a reputable and
recognized institution with 3 years’ experience in a
similar role.
2. Must be a member of ZAPRA
3. Exceptional oral and written communication skills,
interpersonal skills and professional presentation
4. Sound Knowledge and experience with
government protocol procedures
5. Vast experience in event management ( Corporate
functions, press conferences, media briefs and tours,
trade shows etc)
6. High level of integrity
7. Capacity to work under tight time pressures and
maintain high levels of accurancy.
8. Experience using social media as a strategic brand
positioning and messaging channel
9. Strong computer skills
Other relevant or desirable skills:
1. Organizational skills
2. Analytical thinking
3. Decision making
4. Problem solving
5. Negotiation/ good communication skills at all
levels
6. Interpersonal skills
Interested candidates who meet the minimum
qualifications should apply to the Human Resource
Manager, Development Bank of Zambia, P.O Box
33955, Lusaka not later than 12th June 2015.